FullSpeed Automotive, a prominent player in the automotive aftermarket repair sector, has appointed Stacey Pool as its Chief Marketing Officer, effective May 28, 2024. Pool, who brings over 20 years of marketing and e-commerce experience to the table, notably served as the Chief Marketing Officer at Noodles & Company before making the transition to the automotive industry.
At Noodles & Company, Pool spearheaded successful initiatives such as the ‘Uncommon Goodness’ campaign launch and the revitalization of the company’s rewards and loyalty programs. Now, she aims to leverage her expertise in data-driven strategies to bolster customer loyalty and drive growth in car count for FullSpeed’s family of brands, including Grease Monkey®, SpeeDee Oil Change & Auto Service®, and Kwik Kar®.
Rob Lynch, CEO of FullSpeed Automotive, expressed confidence in Pool’s ability to lead the company’s marketing efforts, citing her track record in digital innovation and performance marketing. With FullSpeed Automotive’s recent launch of its national franchise opportunity for Kwik Kar Oil Change & Auto Care® and a growth goal of reaching 1,000 units by the end of 2024, Pool’s appointment comes at a crucial juncture for the brand.
Pool’s decision to join FullSpeed Automotive follows her resignation from Noodles & Company, where she served as Chief Marketing Officer. Her departure from Noodles & Company, effective May 17, 2024, was motivated by her desire to pursue leadership opportunities within the auto aftermarket sector, marking a significant career transition for Pool.
With FullSpeed Automotive’s strategic geographic footprint of 900-plus franchised and company-owned locations and its commitment to providing quality car care backed by over 70 years of combined experience, Pool’s appointment underscores the brand’s dedication to driving innovation and achieving its growth objectives.
For individuals interested in franchise opportunities with FullSpeed Automotive brands, including Grease Monkey, SpeeDee Oil Change & Auto Service, and Kwik Kar, the company offers a strong culture, solid systems, and proven business models. As FullSpeed Automotive continues to expand nationwide, Pool’s leadership is expected to play a pivotal role in shaping the brand’s future success.
In conclusion, FullSpeed Automotive’s appointment of Stacey Pool as Chief Marketing Officer signals a strategic move aimed at accelerating growth and solidifying the brand’s position as a leader in the auto aftermarket sector. With Pool’s extensive marketing experience and innovative mindset, FullSpeed Automotive is poised to achieve new heights in customer engagement and business expansion.
